| PROGRAMMA REFRESH 2008 | |
| 12.00 - 13.00 | REGISTRATIE met mogelijkheid tot broodjeslunch |
| WAKE UP SESSIE | |
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| 13.00 - 13.15 | Welkomstwoord |
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| 13.15 - 13.30 | fundamentele principes Crossmedia Christel De Maeyer: plugMedia |
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| 13.30 - 14.00 | Mind the gap - de nieuwe digitale kloof Clo Willaerts - Sanoma Magazine |
| MARKETING & ACCOUNT MANAGEMENT | |
| 14.00 - 14.30 | Keynote 1: The new consumer and the new deal Alain Heureux - IAB |
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| 14.30 - 15.00 | Case 1: new media marketeer Bert Van Wassenhove - One Agency |
| 15.00 - 15.30 | Pauze met koffie en versnapering |
| BUSINESS & PROJECT MANAGEMENT | |
| 15.30 - 16.00 | Keynote 2: Help, er loopt een ingenieur rond in het reclamebureau! Jonathan Detavernier |
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| 16.00 - 16.30 | Case 2: Innovatieve partnerships. Philippe Belpaire - Roularta |
| CREATIVE & CONCEPT | |
| 16.30 - 17.00 | Keynote 3:
Brands are social actors David Ottina - Sweet Lemon |
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| 17.00 - 17.30 | Case 3: Axion Banner Concerts. How the advertising space of a bank became the advertising space of a band Vincent Jansen - Boondoggle |
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| 17.30 - 18.00 | State of the Art sessie Kunstcentrum 'Vooruit' Karen Vander Plaetse "Van eenrichtingscommunicatie naar interactiviteit" |
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| 18.00 - 18.45 | DEBAT KEYNOTE SPEAKERS |
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| 18.45 - 21.00 | Slotreceptie en netwerking |
| MODERATOR | |
| Dirk Dewit - Bamart | |
